Fresh Name, Same Excellent Service: Myrick Agency Rebrands As PointeNorth Insurance

November 20, 2025 | Foley, AL — PointeNorth Insurance Group is excited to announce its recent rebrand from The Myrick Agency, the same passionate, community-first team now operates under a brand built for growth and deeper connection. While the PointeNorth identity is just six weeks old in Baldwin County, the agency’s commitment remains rooted in its mission: to invest in their clients’ success by building lasting relationships and delivering smarter insurance solutions. With four offices across Baldwin County—serving Fairhope, Foley, and beyond—PointeNorth continues to offer a full suite of property and casualty products, including home, auto, boat, and RV insurance, backed by access to more than 600 carriers.

PointeNorth’s foundation as a Trusted Choice™ Agency reinforces its independent spirit and client-first philosophy. From its origin in a 2009 merger and its steady, strategic expansion across the Southeast, the company has grown through a culture of integrity, innovation, and partnership.

“We want to be the Chick-fil-A of insurance. We want to serve well in all capacities, from the moment you call us, through renewals and claims." says Miranda Bennett, Risk Advisor with PointeNorth. "We are just so grateful and we love this community so much."

At the heart of PointeNorth’s reimagined identity is a vision to do more than protect assets: they aim to help clients and partners thrive. Their mission emphasizes ethical service, personalized attention, and offering smarter solutions by leveraging their scale while still acting like a neighborhood agency. This renewed brand emphasizes PointeNorth’s promise to serve with excellence, to build trust for the long term, and to grow with the communities that they serve.

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