Dress to Impress: Coastal Camellia Formal Wear Opens New Location in Foley

Foley, AL | February 18, 2026 — The South Baldwin Chamber of Commerce gathered with local community leaders and members to celebrate the new location of Coastal Camellia Formal Wear & Pageant Company! Now located in south Foley along the Highway 59 corridor, the expanded storefront offers a much bigger and brighter shopping experience with convenient access for customers from Foley, Gulf Shores, Orange Beach, and across Baldwin County.

Coastal Camellia is known for its stunning and extensive selection of formal attire for life’s most memorable moments. The boutique carries thousands of dresses in a wide range of sizes, from baby sizes to women’s, making it a true one-stop destination for pageants, prom, Mardi Gras, homecoming, quinceañeras, and special events. Shoppers can explore sought-after designer brands including Sherri Hill, Jovani, Jonathan Kayne, Ava Presley, Amarra, Sugar Kayne, Tiffany Princess, and Christina Wu, among others.
 

Beyond dresses, Coastal Camellia offers jewelry, shoes, accessories, gifts, and tuxedos sales and rentals for men, ensuring that everyone can complete their formal look. The boutique provides both walk-in shopping and personalized appointments, including VIP experiences designed to give customers extended styling time, expert guidance, and special touches that make each visit memorable. With this spacious new location and expanded inventory, Coastal Camellia continues its mission of helping every customer feel confident, celebrated, and beautiful for their big day!

Coastal Camellia Formal Wear & Pageant Company is open seven days a week.